Growing up with the last name Hogshead would give anyone a quirky point of view. After graduating from Duke University, Sally Hogshead skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola. At age 24, she was the most award-winning copywriter in the U.S. By 27, she’d opened her first ad agency in Los Angeles. And at 30, her work was hung in the Smithsonian Museum of American History. Today, Sally Hogshead writes Wall Street Journal and New York Times bestsellers on the science of fascination and why we’re impressed by certain people and brands. Deemed a “superstar” and “force of nature” by the press, she writes a weekly online column for Inc., has twice been named the #1 Global Brand Guru, is the winner of a Cannes Lion Clio statue, and frequently appears on NBC’s TODAY Show and the New York Times.

“Sally helps you identify your unique talents so you can figure out what makes you different from others, then use that power to stand out—and shine.” – Oprah Magazine

Hear from Sally in her video below!